Power Points, Keynote presentations, PDF’s… These are all traditional ways of presenting your company or services to customers. Whilst these traditional formats are a great simple way of presenting information we all know that they are not that that engaging and there is always the thought in the back of your mind of whether your customer actually managed to get to page 10 or slide 15 let alone the ‘thank you, get in touch’ call to action at the end.
Thankfully there is a more engaging and versatile way to present your company and services to clients..
Animated explainer videos.
We all know that video is the most viewed form of content online these days and there is a reason for it – it’s easy. Sit back, relax, press play and take it all in. If the video is engaging, maybe slightly humorous and not too long then the likelihood is users will watch it through, get a clear idea of who you are and most importantly want to engage with you.
Animated video offers a great way of presenting company information through iconography and stylish typography and can fit perfectly within any existing brand guidelines. Animated content also offers the perfect transition from traditional brochures, helping to bring to life those graphs and blocks of text.
There are endless styles of animation depending on who your target audience is. You could opt for a whiteboard format like this:
Or maybe you have a more fun brand and want to present yourself with something that has a cartoon feel to it like this:
Alternatively, if you have a corporate brand you may be better suited to something that focuses more on simple iconography and typography such as this:
Whichever style you opt for you should be thinking about updating your marketing material to include an animated explainer video to help promote your brand and services.
At Geo Animation we offer completive solutions as well as no obligation consultation to help you make the right choices when producing your content.